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Conversion types for Google ads

Google Ads offers several types of conversion tracking to help measure the effectiveness of your advertising campaigns. These conversion types are categorized based on the actions users take after interacting with your ads. Here are the main conversion types in Google Ads:

1. Website Conversions

These track actions taken on your website, such as:

  • Purchases: When a visitor completes a purchase.
  • Sign-ups: When a visitor fills out a form or subscribes.
  • Button Clicks: When specific buttons are clicked.
  • Page Views: When visitors reach a particular page, like a thank you page.
  • Custom Events: Specific interactions you define.

2. Phone Call Conversions

These track when a potential customer calls your business, such as:

  • Calls from Ads: When users click the “Call” button on call-only ads or ads with call extensions.
  • Calls to a Phone Number on Your Website: When a visitor calls a dynamically generated forwarding number on your site.
  • Clicks on a Phone Number on Your Mobile Website: When a visitor clicks a phone number link on your mobile site.

3. App Conversions

These measure actions taken within a mobile app:

  • App Installs: When someone installs your app via an ad.
  • In-App Actions: Such as purchases, sign-ups, or other app events.

4. Offline Conversions

These track conversions that happen outside of the digital environment:

  • Offline Sales: Import offline transaction data, like sales made over the phone or in-store, to link them back to ads.
  • CRM Integration: Connect your customer relationship management (CRM) system to track sales.

5. Local Actions (Store Visits and Sales)

These measure how your ads drive in-store visits:

  • Store Visits: Estimated visits to your physical store after seeing or interacting with an ad.
  • Local Actions: Such as clicks for driving directions, calls, or interactions with your business location.

6. Lead Conversions (Form Submissions)

These track when potential customers express interest in your business:

  • Form Submissions: When users complete lead forms on your site.
  • Quote or Inquiry Submissions: When potential customers request more information.

7. Engagement Conversions

These measure interactions with specific types of ads:

  • Video Engagements: Such as watching a video ad for a specific duration (e.g., 30 seconds) or clicking a call-to-action overlay.
  • Engagement with Interactive Ads: For Display and Discovery campaigns.

8. Smart Goals (for Google Analytics Users)

These are automatically generated by Google Analytics based on the best sessions on your website, ideal for advertisers without enough conversions for optimization.

9. Custom Conversions

These allow you to define specific actions as conversions using custom event tracking, usually through Google Tag Manager.

Would you like more insights into how to set up or optimize any specific conversion type for your Google Ads campaigns?

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