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How to link Google Analytics to Google Ads & import conversions

To link Google Analytics to Google Ads and import conversions, follow these steps:

Step-by-Step Guide: Linking Google Analytics to Google Ads

1. Prerequisites:

  • You need Admin access to both Google Analytics and Google Ads accounts.
  • Make sure you’re using the same Google account (email) for both platforms.

2. Link Google Analytics to Google Ads

A. For GA4 (Google Analytics 4):

  1. Log in to Google Analytics:
  2. Select the Correct Property:
    • Choose the GA4 property you want to link.
  3. Navigate to Admin Settings:
    • Click on the Admin gear icon in the bottom left corner.
  4. Link to Google Ads:
    • Under the Property column, click on Google Ads Links.
    • Click the Link button to add a new link.
  5. Choose Your Google Ads Account:
    • Select the Google Ads account you want to link.
    • Click Next.
  6. Enable Personalized Advertising:
    • Turn on Personalized Advertising if applicable.
  7. Complete the Linking Process:
    • Click Submit.

3. Import Conversions from Google Analytics to Google Ads

A. Log in to Google Ads:

B. Navigate to Conversions:

  1. Click on the Tools & Settings icon (wrench icon) at the top right.
  2. Under the Measurement section, select Conversions.

C. Import Conversions:

  1. Click the “+” Button:
    • Select Import.
  2. Choose Your Source:
    • Choose Google Analytics (GA4) or Google Analytics (UA) depending on your setup.
    • Click Continue.
  3. Select the Conversions to Import:
    • For GA4, select Events you’ve set up as conversions.
    • For UA, select Goals that you’ve configured in Analytics.
  4. Name Your Conversion Action:
    • Give the conversion a descriptive name, like Purchase Conversion or Form Submit.
  5. Configure Conversion Settings:
    • Value: Set the conversion value if applicable.
    • Count: Choose whether to count every conversion or only one per interaction.
    • Conversion Window: Set the conversion window (e.g., 30 days).
    • Attribution Model: Choose an attribution model (e.g., Last click, Data-driven).
  6. Save and Finish:
    • Review your settings and click Done.

4. Verify Conversion Tracking

A. Test Your Conversion:

  • Perform a test conversion (e.g., submit a form, complete a purchase).
  • Use Google Tag Assistant or Real-time reports in Google Analytics to check if the conversion is recorded.

B. Monitor Conversion Data in Google Ads:

  1. Go to the Conversions Section:
    • In Google Ads, go to Tools & Settings > Conversions.
  2. Check the Status:
    • The conversion status might initially show as No recent conversions.
    • Once a conversion is tracked, this status will change, confirming that data is flowing properly.

5. Additional Tips:

  • Enable Auto-Tagging: This ensures all clicks from Google Ads to your site are tracked properly.
  • Set Up Enhanced Conversions (Optional): For more accurate data, you can enable Enhanced Conversions in Google Ads.
  • Verify Using Debugging Tools: Use Google Tag Assistant or GA Debugger extensions to ensure tags are firing correctly.

Would you like guidance on setting up specific conversion types (e.g., eCommerce, lead forms) or on analyzing the conversion data to optimize your campaigns?

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